Reimagining Modern Learning

My Approach: Crafting the Brand

At the time, I had roughly 6 years of professional experience creating elements for higher educational institutions. So, when approached to design the branding around Learning Reimagined (LR) during my time with South Piedmont, I was excited and was ready to approach the branding with design thinking strategies in mind. After understanding the innovation behind LR, I immediately began working and crafting the visual identity and elements that would be not only associated with LR but also still inline with South Piedmont's brand standards.

Portraying Innovation in New Ways

Initially, Harris' online presence was lacking and ineffective. Upon updating her website, Harris launched a new book which performed exceptionally well and aided in a 310+% organic increase in followers across all social channels. Understanding how to leverage her SEO presence with a data-driven short-form social media strategy, Harris grew tremendously in just one year.

Work Product