Embracing Innovation + Design:
Fractional Marketing at UAF CTC
Embracing Innovation + Design:
Fractional Marketing at UAF CTC
Embracing Innovation + Design:
Fractional Marketing at UAF CTC
UAF Community and Technical College (UAF CTC) needed immediate design services for a brand-new program that would revolutionize people's views of higher education.
UAF Community and Technical College (UAF CTC) needed immediate design services for a brand-new program that would revolutionize people's views of higher education.
UAF Community and Technical College (UAF CTC) needed immediate design services for a brand-new program that would revolutionize people's views of higher education.
Client Location
Client Location
Client Location
Fairbanks, AK
Fairbanks, AK
Fairbanks, AK
Timeline
Timeline
Timeline
28 Days (On-Going)
28 Days (On-Going)
28 Days (On-Going)
Industry
Industry
Industry
Education
Education
Education
Company Size
Company Size
Company Size
200+
200+
200+
Skills Used
Skills Used
Skills Used
Marketing Strategy, Graphic Design, Branding, Social Media, and Teaching/Mentoring
Marketing Strategy, Graphic Design, Branding, Social Media, and Teaching/Mentoring
Marketing Strategy, Graphic Design, Branding, Social Media, and Teaching/Mentoring
Challenge
Challenge
Challenge
The primary challenge was to help launch a new program at the college. We were tasked with developing the launch strategy, marketing strategy, and marketing collaterals.
The primary challenge was to help launch a new program at the college. We were tasked with developing the launch strategy, marketing strategy, and marketing collaterals.
The primary challenge was to help launch a new program at the college. We were tasked with developing the launch strategy, marketing strategy, and marketing collaterals.
Results
Results
Results
Thanks to our efforts, the college garnered much interest in its newest program. They are also planning to launch a "study abroad" version of this program, and we are currently working on materials for it.
Thanks to our efforts, the college garnered much interest in its newest program. They are also planning to launch a "study abroad" version of this program, and we are currently working on materials for it.
Thanks to our efforts, the college garnered much interest in its newest program. They are also planning to launch a "study abroad" version of this program, and we are currently working on materials for it.
64.5%
64.5%
64.5%
Landing page conversions
Landing page conversions
Landing page conversions
12.8%
12.8%
12.8%
Enrollment Conversions
Enrollment Conversions
Enrollment Conversions
Process
Process
Process
Research & Analysis: We conducted a discovery session, and analyzed competitor focused to understand the pain points and college needs. We also studied competitor programs and industry trends to gather further insights.
Information Architecture: Based on the research findings, we restructured the foundation of how they collected information and attention on digital. We then used this to inform our design language.
Visual Design & Style Guide: We developed a cohesive visual language, ensuring consistency throughout the materials. We also created a style guide to maintain design consistency in future updates and similar programs.
Research & Analysis: We conducted a discovery session, and analyzed competitor focused to understand the pain points and college needs. We also studied competitor programs and industry trends to gather further insights.
Information Architecture: Based on the research findings, we restructured the foundation of how they collected information and attention on digital. We then used this to inform our design language.
Visual Design & Style Guide: We developed a cohesive visual language, ensuring consistency throughout the materials. We also created a style guide to maintain design consistency in future updates and similar programs.
Research & Analysis: We conducted a discovery session, and analyzed competitor focused to understand the pain points and college needs. We also studied competitor programs and industry trends to gather further insights.
Information Architecture: Based on the research findings, we restructured the foundation of how they collected information and attention on digital. We then used this to inform our design language.
Visual Design & Style Guide: We developed a cohesive visual language, ensuring consistency throughout the materials. We also created a style guide to maintain design consistency in future updates and similar programs.
“We launched our new program less than 30 days after TJ came on board. From new branding and print materials to a landing page with a registration form, TJ and his team were flexible, professional, and effective in creating all of these materials.”
“We launched our new program less than 30 days after TJ came on board. From new branding and print materials to a landing page with a registration form, TJ and his team were flexible, professional, and effective in creating all of these materials.”
“We launched our new program less than 30 days after TJ came on board. From new branding and print materials to a landing page with a registration form, TJ and his team were flexible, professional, and effective in creating all of these materials.”
Kari — Head of Marketing
Kari — Head of Marketing
Kari — Head of Marketing
Conclusion
Conclusion
Conclusion
My team and I delivered branding, visual identity, print and social design templates, and a comprehensive program launch strategy in under 30 days for the college to launch effectively on deadline.
My team and I delivered branding, visual identity, print and social design templates, and a comprehensive program launch strategy in under 30 days for the college to launch effectively on deadline.
My team and I delivered branding, visual identity, print and social design templates, and a comprehensive program launch strategy in under 30 days for the college to launch effectively on deadline.