Enhancing Content Reach:
Disney's Talent Explosion
Enhancing Content Reach:
Disney's Talent Explosion
Enhancing Content Reach:
Disney's Talent Explosion
I worked with the company for 2 years in their Global Marketing Department. I focused on producing videos and imagery for career marketing at the company and aiding in the general strategy for social media channels. I even had an opportunity to work on marketing strategy for the Oscar-winning film, "Soul."
I worked with the company for 2 years in their Global Marketing Department. I focused on producing videos and imagery for career marketing at the company and aiding in the general strategy for social media channels. I even had an opportunity to work on marketing strategy for the Oscar-winning film, "Soul."
I worked with the company for 2 years in their Global Marketing Department. I focused on producing videos and imagery for career marketing at the company and aiding in the general strategy for social media channels. I even had an opportunity to work on marketing strategy for the Oscar-winning film, "Soul."
Client Location
Client Location
Client Location
LA + Orlando, USA
LA + Orlando, USA
LA + Orlando, USA
Timeline
Timeline
Timeline
2019 - 2021
2019 - 2021
2019 - 2021
Industry
Industry
Industry
Entertainment
Entertainment
Entertainment
Company Size
Company Size
Company Size
220,000+
220,000+
220,000+
Skills Used
Skills Used
Skills Used
Video Production, Photography, Social Media Content Strategy
Video Production, Photography, Social Media Content Strategy
Video Production, Photography, Social Media Content Strategy
Challenge
Challenge
Challenge
Upon entering the Global Marketing team, I was able to begin creating high-quality content for talent acquisition immediately. Over time, I expressed interest in web development, aided in Disney Career's homepage design, and helped promote the Summer 2019 college program. Eventually, needs shifted, and work was required for the Disney+ application and various newly acquired company areas. My team and I also had an opportunity to build one campaign for the "Soul" movie.
Upon entering the Global Marketing team, I was able to begin creating high-quality content for talent acquisition immediately. Over time, I expressed interest in web development, aided in Disney Career's homepage design, and helped promote the Summer 2019 college program. Eventually, needs shifted, and work was required for the Disney+ application and various newly acquired company areas. My team and I also had an opportunity to build one campaign for the "Soul" movie.
Upon entering the Global Marketing team, I was able to begin creating high-quality content for talent acquisition immediately. Over time, I expressed interest in web development, aided in Disney Career's homepage design, and helped promote the Summer 2019 college program. Eventually, needs shifted, and work was required for the Disney+ application and various newly acquired company areas. My team and I also had an opportunity to build one campaign for the "Soul" movie.
Results
Results
Results
The company saw a 10% increase in College Program recruitment and a 134% increase in Disney Career website homepage traffic. I completed a record number of projects by a single editor in one day for the Global Marketing Dept. (14). I created 1452 pieces of content for the department prior to my departure, and we saw as high as an 11% increase in social media reach during my tenure.
The company saw a 10% increase in College Program recruitment and a 134% increase in Disney Career website homepage traffic. I completed a record number of projects by a single editor in one day for the Global Marketing Dept. (14). I created 1452 pieces of content for the department prior to my departure, and we saw as high as an 11% increase in social media reach during my tenure.
The company saw a 10% increase in College Program recruitment and a 134% increase in Disney Career website homepage traffic. I completed a record number of projects by a single editor in one day for the Global Marketing Dept. (14). I created 1452 pieces of content for the department prior to my departure, and we saw as high as an 11% increase in social media reach during my tenure.
134%
134%
134%
increase in homepage traffic
increase in homepage traffic
increase in homepage traffic
1452
1452
1452
Pieces of content created
Pieces of content created
Pieces of content created
11%
11%
11%
Increase in social media reach
Increase in social media reach
Increase in social media reach
“ I did not know that [a new program I introduced] could be so much faster and more streamlined to edit videos within. ”
“ I did not know that [a new program I introduced] could be so much faster and more streamlined to edit videos within. ”
“ I did not know that [a new program I introduced] could be so much faster and more streamlined to edit videos within. ”
John
John
John
Production Manager, Global Marketing Team at WDW
Production Manager, Global Marketing Team at WDW
Production Manager, Global Marketing Team at WDW