Modernizing an Icon:
Carla Harris' Digital Facelift
Modernizing an Icon:
Carla Harris' Digital Facelift
Modernizing an Icon:
Carla Harris' Digital Facelift
My team and I revamped Harris' digital footprint through a holistic content approach. We also continue to develop meaningful, on-brand content for Harris, which has resulted in staggering social media reach and a significant increase in brand awareness. In 2024, the Anthem Awards also recognized our exceptional work.
My team and I revamped Harris' digital footprint through a holistic content approach. We also continue to develop meaningful, on-brand content for Harris, which has resulted in staggering social media reach and a significant increase in brand awareness. In 2024, the Anthem Awards also recognized our exceptional work.
My team and I revamped Harris' digital footprint through a holistic content approach. We also continue to develop meaningful, on-brand content for Harris, which has resulted in staggering social media reach and a significant increase in brand awareness. In 2024, the Anthem Awards also recognized our exceptional work.
Client Location
Client Location
Client Location
New York, New York
New York, New York
New York, New York
Timeline
Timeline
Timeline
2023 - 2024
2023 - 2024
2023 - 2024
Industry
Industry
Industry
Key Person of Influence
Key Person of Influence
Key Person of Influence
Company Size
Company Size
Company Size
N/A
N/A
N/A
Skills Used
Skills Used
Skills Used
Video Production, Web Development, E-Commerce Management, + Content Strategy
Video Production, Web Development, E-Commerce Management, + Content Strategy
Video Production, Web Development, E-Commerce Management, + Content Strategy
Challenge
Challenge
Challenge
Initially, Harris' online presence was lacking and ineffective. In my creative marketing journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective organic positioning. Therefore, we focused on revamping her website, video content, and SEO with Harris to increase her reach and engagement across all her digital and social platforms.
Initially, Harris' online presence was lacking and ineffective. In my creative marketing journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective organic positioning. Therefore, we focused on revamping her website, video content, and SEO with Harris to increase her reach and engagement across all her digital and social platforms.
Initially, Harris' online presence was lacking and ineffective. In my creative marketing journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective organic positioning. Therefore, we focused on revamping her website, video content, and SEO with Harris to increase her reach and engagement across all her digital and social platforms.
Results
Results
Results
Upon updating her website, Harris launched a new book, which performed exceptionally well and aided in a 310+% organic increase in followers across all social channels. Understanding how to leverage her SEO presence with a data-driven short-form content strategy, Harris grew tremendously in just one year.
Upon updating her website, Harris launched a new book, which performed exceptionally well and aided in a 310+% organic increase in followers across all social channels. Understanding how to leverage her SEO presence with a data-driven short-form content strategy, Harris grew tremendously in just one year.
Upon updating her website, Harris launched a new book, which performed exceptionally well and aided in a 310+% organic increase in followers across all social channels. Understanding how to leverage her SEO presence with a data-driven short-form content strategy, Harris grew tremendously in just one year.
+335%
+335%
+335%
Website Engagement in 2024
Website Engagement in 2024
Website Engagement in 2024
+4M
+4M
+4M
Social Media Accounts Reached
Social Media Accounts Reached
Social Media Accounts Reached
84%
84%
84%
Increase in time spent on website
Increase in time spent on website
Increase in time spent on website